Our Store

We have some important news regarding our Ultimo Wine Store. Over the last two years, we have been making great leaps forward in the evolution of The Wine Society in preparation for the launch of The Wine Collective in early 2019. Our vastly improved delivery service and the ease of its use as well as improved service through our contact centre and website is seeing fewer of our customers than ever choosing to visit our Ultimo Wine Store. In addition with our soon to be launched expedited shipping offer, providing next day delivery throughout much of Sydney, and faster shipping across much of the east coast we expect this trend to accelerate. So that we can continue to guarantee the highest levels of service across our online and contact centre channels, we have decided to close the Ultimo Wine Store from early next week, which will be rebranded as a Red Bottle Liquor store. The good news is that the friendly Wine Society staff that our local customers have come to know will continue to work in the store assisting with any wine needs.

For the vast majority of our customers this will make no difference to how we interact with you and continue to offer the finest service and range possible. Members will still be able to collect orders from our office or the Red Bottle store. The only significant difference will be all orders taken online or over the phone as well as wine plans will need to be paid for at the time of sale rather than in-store as the shop will be operated by Red Bottle.

If you have any questions or feedback please feel free to contact me at ceo@thewinesociety.com.au. And let me take this chance, if you don't hear from me again before Christmas, to wish you and your family best wishes for the festive season and a Happy New Year.


Lloyd Heinrich


Visit The Cellar Door Ultimo

Opening hours:
Address: 66 Bay Street, Ultimo

Phone: (02) 9431 4040
Fax number: 1300 788 988
Email:  ultimo.retail@winesociety.com.au

Licence number: LIQP700352833